An estimated 21% of Portuguese consumers have bought food and beverages online this year, according to a study commissioned by ACEPI from the IDC consultancy.
Fashion items, electronic goods, accommodation, travel and leisure, are among the products and services that Portuguese buy online the most.
Last year, 3.5 million Portuguese spent €4.6 billion on online purchases, up 11.3% compared to 2016, the study found.
According to ACEPI president, Alexandre Nilo Fonseca, online food and beverage sales will continue to grow over the next two to three years.
Forecasts show that 7.1 million Portuguese will be regular online shoppers by 2025, with a total value of €9 billion worth of sales recorded.
The chair of the SIBS executive committee, Madalena Cascais Tomé, said that digital purchases have grown above 30% in the last two years, adding that half of online purchases are made from international retailers.
The Top five e-commerce sites in Portugal are AliExpress, Continente, Booking, Spotify and Fnac.
Separately, CTT’s e-Commerce Report indicates that, in 2017, the online shopping market grew by 12.5% in Portugal, amounting to a total of €4.1 billion, with four out of ten Portuguese making online purchases.
However, the report added that market is growing at a slower rate than most of the countries of southern Europe.
© 2018 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. Click subscribe to sign up to ESM: The European Supermarket Magazine.