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Most Online Purchases 'Still Reliant On Physical Stores', Study Finds

Published on Sep 21 2020 10:59 AM in Technology tagged: Featured Post / Amazon / Online / GlobalData / Paywall / Multichannel

Most Online Purchases 'Still Reliant On Physical Stores', Study Finds

The growth in e-commerce during the COVID-19 lockdown period owes a lot to the physical retail channel, which saw click-and-collect orders soar, a new study by GlobalData has found.

The report, Multichannel Retail and COVID-19, found that shopping habits in the US and Europe 'shifted dramatically' during the pandemic, however online has far from become the dominant force.

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