Online Retailing Set To Continue To Grow, But Challenges Lie Ahead: Study
Online retailing expanded by close to a third (32%) in 2020, with further growth expected in the coming years, however operators in this sector will need to invest in order to continue to reap rewards, a new report has found.
The report, by The Economist Intelligence Unit, anticipates that online sales will almost double their share of total retail sales from 10% in 2019 to close to 20% by 2025.
However, online retailers will need to 'devise winning strategies' in three areas in order to ensure continued profitability: adoption of next-generation technologies; warehousing and fulfilment; and harnessing a new generation of digital entrepreneurs.
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