Russia's X5 Retail Group has introduced a new sensor-based quality label that detects the freshness of ready-to-eat products.
The project is being executed with the food tech startup Evigence Sensors, one of the four winners of X5's innovation scouting project, which was held in July 2019 in Israel.
The 'Green Dot' quality labels will be added to around 300 ready-to-eat and ready-to-cook food items in the X5 Smart Kitchen range, sold in 460 supermarkets across Central Russia.
'New Level Of Transparency'
Dmitry Medvedev, Commercial Director of Perekrestok, commented, "Perekrestok customers can always rely on high product quality, and we introduce innovations to improve that even further.
"The Green Dot will create a new level of transparency for our customers, as well as ensure a higher level of control for our cold chain and storage conditions."
The sensors in the label monitor the actual temperature conditions experienced by each item.
Each sensor is specially engineered to respond to the impact of time and temperature on specific food items.
It changes colour if the shelf life is about to expire or in case of non-compliance with storage conditions, the retailer added.
The sensor's chemical compound is activated using special equipment before labelling.
If the sensor detects a temperature above a set threshold, the product's actual shelf life reduces and reflects on the Green Dot label.
Perekrestok has the exclusive right to use Evigence sensors in Russia, X5 added.
© 2020 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: European Supermarket Magazine.