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Perekrestok Vprok Expands Deliveries To Tatarstan And Chuvashia

Russia’s X5 retail group has announced that online hypermarket Perekrestok Vprok has expanded its delivery service to Tatarstan and Chuvashia.

The service will enable residents of Kazan, the capital of Tatarstan, and Cheboksary, the capital of Chuvashia, to order goods right to their doorsteps.

Orders above RUB1,500 will be eligible for free delivery with longer waiting periods, while orders above RUB2,000 will be fulfilled within two hours, also free of charge.

'Keen To Use Online Services'

Leonid Dovladbegyan, managing director of Perekrestok Vprok, said, "We decided to expand Perekrestok Vprok to Kazan and Cheboksary based on market research and analysis of consumer demand. People in these cities are very keen to use online services.

"Since part of our team works in Innopolis [in Tatarstan], we would like them to be able to use the services that they have played such a key role in creating."

The Service

The online retailer will process the orders in Nizhny Novgorod, which houses the closest Perekrestok Vprok dark store.

The product offering comprises around 25,000 SKUs, including fresh and frozen food items.

The company transports frozen goods in thermo boxes with dry ice, and its fleet is equipped with refrigerators to ensure that product deliveries comply with temperature requirements.

© 2020 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: European Supermarket Magazine.

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