Online insights and eCommerce intelligence provider Profitero has announced the appointment of Raj Khathuria as VP Sales, North America.
The technology firm provides both brick-and-mortar stores and online retailers with competitors' prices, promotions and full product assortment information.
Khathuria previously led the North American sales operation for MarkMonitor, a global leader in online brand protection, acquired by Thomson Reuters in 2012.
He was responsible for growth in key vertical markets including consumer goods, fashion and electronic goods.
More than 50 global retailers, including Staples, Waitrose, Ocado, Walmart-owned Sam’s Club and Worten, use Profitero's timely competitor price intelligence to make pricing decisions, helping them to increase sales as well as profit margins.
Profitero also supplies brands with critical online insights, helping to enhance their online sales and market positioning.
The solution delivers key online metrics, including share of online shelf, share of voice, pricing, brand price monitoring and new product monitoring to its clients.
Commenting on the appointment, Vol Pigrukh, CEO and co-founder of Profitero, said: “Raj’s extensive experience in building and growing SaaS organizations, coupled with his in-depth understanding of selling to marketing and eCommerce departments of global brands, will be invaluable to Profitero as we scale our operations in North America."
He continued: "Leveraging Raj’s deep industry knowledge of selling online brand solutions to CPG, apparel and electronics brands is a huge advantage for Profitero as we continue to enhance our online insights solution and help global retailers and brands compete and win in the digital channel.”
Khathuria added that the Profitero solution solves a real need for global brands as they navigate the often complex online channel.
“Every brand owner needs to understand how their brand is performing online, as well as how to more effectively manage and protect their brand’s reputation online," he said.
"I’m excited to be joining the Profitero team to help drive its North American operation and bring this market-leading solution to many more retailers and brands.”
Profitero recently raised €6 million ($8 million) in a funding round to scale insights for retailers and brands.
Check out our magazine's ongoing ESM-Profitero Pan-European Price Survey where we report on a selection of A-brand products and their varied prices across the European supermarkets.
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