Profitero, the provider of online insights and e-commerce intelligence for retailers and brands, has entered into a strategic partnership with Revionics, the global leader in end-to-end merchandise optimisation solutions.
Profitero has become an inaugural member of Revionics' Competitive Data Partner Program, enabling retailers to seamlessly incorporate Profitero's online competitor pricing intelligence into Revionics' platform for more effective price optimisation.
The Revionics' Competitive Data Partner Program has been introduced to help retailers more easily respond to shifting shopper and competitive behaviour. A recent survey conducted by Revionics across 100 leading retailers reveals that the need for competitive data and insights is critical, as they battle intense pressure from consumer price transparency and increased competition.
Profitero's online pricing intelligence can now be easily incorporated into Revionics' price optimisation platform at the speed, scale and frequency needed to capitalise on ever-changing competitive marketplace conditions.
The program provides a simple-to-use standard interface that enables Profitero to directly send its online competitor pricing data and insights to Revionics' Price Optimisation as frequently as a retailer needs -- hourly, daily, weekly, or even more frequently.
Commenting on the partnership, Vol Pigrukh, chief executive and co-founder of Profitero, said, "Profitero is proud to partner with Revionics, providing real-time online pricing data to its retail customers. We believe that both bricks-and-mortar and online retailers stand to benefit from knowing their online competitors' pricing data in today's hyper-competitive retail environment. Profitero collects online competitor pricing data every day, which is seamlessly delivered into Revionics' price optimisation platform for more effective price optimisation."
Marc Hafner, chief executive of Revionics, said, "Systematically incorporating competitive pricing intelligence and then applying science, rules and constraints with strategy ensures retailers are making optimal fact-based pricing decisions."
He continued, "With the continued rise in multichannel shopping and price transparency, operationalising the use of competitive pricing intelligence at speed, scale and frequency is crucial to a retailer's success."
© 2014 - European Supermarket Magazine
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