Reckitt Benckiser Partners With Founders Factory To Invest In Startups
Household products firm Reckitt Benckiser has partnered with Founders Factory to invest in startups that have the potential to transform the lives of consumers through state-of-the-art technology and innovation.
The companies have launched Founders Factory Hygiene and Home, a joint venture that will invest in start-ups selected through Founders Factory’s global network.
Exciting Product Innovations
Through this partnership, Reckitt Benckiser said that it will gain access to developing technologies, disruptive business models, and entrepreneurial thinking for exciting product innovations.
Commenting on the partnership, president of Reckitt Benckiser Hygiene Home, Rob De Groot, said, "Innovation and entrepreneurship are in our DNA and we’re excited to work with disruptive start-ups and talented entrepreneurs who can bring disruptive thinking to our business and help us serve consumers in exciting new ways."
The start-ups selected for Founders Factory Hygiene and Home will gain access to the Harpic maker's unique market insights.
The household goods maker will be the exclusive hygiene and home investor for Founders Factory.
Co-founder and executive chairman of Founders Factory, Henry Lane Fox, said, "We are very excited to partner with Reckitt Benckiser to help the most ambitious entrepreneurs build and scale new startups within the hygiene and home sector.
"Our 70-strong team of digital operators ,together with the experts at RB, will provide unparalleled opportunities for entrepreneurs exploring new technologies that create cleaner and safer home environments," he added.
Founders Factory is one of the leading names in the European tech industry, focused on launching and developing start-ups across a range of sectors.
© 2019 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: European Supermarket Magazine.