Rewe Group: latest retail news, insights and analysis | ESM Magazine

REWE Launches 'REWE Savings Assistant' Chatbot On Instagram

German retailer REWE Group has launched REWE Savings Assistant – an Instagram chatbot that informs shoppers about weekly offers available in its app.

REWE Turns To WhatsApp For Flyer Distribution

Germany's REWE Group is taking the next step in digitising its marketing approach by offering customer flyers and pamphlets via WhatsApp.

REWE Adds QR Code To Select Products For Traceability

German retailer Rewe has added a QR code to a selection of meat and dairy products that informs customers more information about the product's origin.

REWE Tests Cashierless Format For Rural Areas

Germany’s REWE Group is testing a new cashierless store format for rural areas and the outskirts of towns.

REWE Launches Hybrid Supermarket In Cologne

Germany's REWE is now offering customers what is known as 'hybrid shopping', with the option to pay at the checkout or via the innovative 'Pick &a...

REWE Group Launches Payment Technology Unit, Paymenttools

Germany's REWE Group has announced the launch of paymenttools.com, a payment technology subsidiary to drive its digital business. Based in Cologne,...

REWE Group Invests In Expansion Of Commercetools

Germany's REWE Group has arranged for additional investment in the software company commercetools through another round of financing via its subsidiary REW...