Italian company Siropack Italia has presented a new traceability concept in food packaging at the Macfruit fair in Rimini.
The Sirocode system is based on a system that enables customers to access information about fresh produce, including packager data, place and date of collection, caloric intake, suggested recipes and lots more.
Sirocode makes fruit packaging unique, identifiable and traceable and works in conjunction with Siropack labeling machines, which also control the readability of the code.
Farmers and distributors are also able to trace their products simply, thanks to the SiroApp, an application for Android and Apple smartphones and tablets, which is capable of decoding the QR code on the packaging.
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. To subscribe to ESM: The European Supermarket Magazine, click here.
