Smartphone App Targets Fake Italian Products
Italian non-profit organisation Reliabitaly has launched a new smartphone application that enables users to instantly check the authenticity of a product declared to be Italian on any smartphone or tablet.
For each product, Reliabitaly verifies the production processes, the involved business establishments, as well as the supply chain and the origin of the materials used. This ensures that the production has taken place in Italy, so that the product can truly be marked 'Made in Italy', and therefore comply with the quality standards that have made this marking.
Every product certified by Reliabitaly will have the 'R' symbol inserted on the packaging or on its label. After launching the app, consumers just need to insert the product code, or scan the QR code to check whether the product has been verified by the association.
In addition, users can view images, watch videos related to the production methods, see full technical characteristics and discover the peculiarities of that product. The free app is available for iOS devices.
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. Click subscribe to sign up for ESM: The European Supermarket Magazine