social media | ESM Magazine

SPAR Slovenia Introduces 'Virtual Influencer'

SPAR Slovenia has introduced Sara, a virtual influencer created with the help of artificial intelligence.

5 Social Media Marketing Tips For Retail And FMCG In 2024

Social shopping, messaging apps, video content and artificial intelligence are likely to be integral to social media marketing strategies in 2024.

Amazon To Sell Shopping Ads On Snapchat

Amazon.com is to allow Snapchat users in the U.S. to buy some products listed on the e-commerce company directly from the social media app, a spokesperson...

Aldi UK, Carrefour España Lead The Way On Social Media In Q2

Aldi UK and Carrefour España were the top-performing grocers on Facebook and Instagram, respectively, in Q2, according to Emplifi.

Brands Increasingly Turning To Instagram Reels To Gain Traction, Says Emplifi

Brands are increasingly turning to short-form video formats such as Instagram Reels as they seek to bolster their presence on social media and engage with...

TikTok Tops For Social Media-Based Shopping, Study Finds

GlobalData's Social Media Analytics Platform undertook research among influencers to determine the most-discussed social media app related to shopping, wit...

Top 5 Social Media Trends For Retailers And FMCG Brands In 2023

ESM explores the top five social media trends that retailers and FMCG brands need to be aware of in 2023.

Walmart Explores Matchmaker Marketplace For Social Media Influencers

Walmart may launch a platform that will use social media influencers to help the retailer and its 100,000 third-party sellers promote their goods and...