A price comparison site has been launched in Portugal that enables consumers to compare prices in various supermarkets.
The MaisCarrinho platform can be accessed via PC, tablet and smartphone and, according to its developers, aims to "help the consumer to make the best purchase decision".
The list of retailers featured on the site includes Continente, Pingo Doce, Lidl, Intermarché and Jumbo.
The site points out that the published prices are approximate and do not take into account campaigns, discounts, coupons or other benefits associated with customer cards or other means of customer loyalty.
MaisCarrinho is currently in beta testing and the official launch should take place later in the year.
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. To subscribe to ESM: The European Supermarket Magazine, click here.