Supermarkets’ Strong Online Performance Increases Pressure On Suppliers To Up Their eCommerce Game
The strong online performance of the retail multiples over the Christmas period has reinforced the need for suppliers to up their eCommerce game or risk missing out on the channel’s further growth potential in 2018.
That’s the warning from category management and shopper management specialist Bridgethorne after Sainsbury’s reported an 8.2% growth in online sales and Tesco said its online grocery business enjoyed a record Christmas period, with over four million customer orders over the six weeks contributing to a sales growth of 5.0%.
Tesco said it executed 770,000 online grocery deliveries in the key Christmas week.
Moreover, Nielsen research reported that 18% of UK households shopped online for groceries in December, with online reaching a high of 6.4% share of all grocery sales in the final quarter of 2017.
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