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Système U Revamps Website

Published on Nov 9 2015 11:02 AM in Technology tagged: Système U / e-shopping

Système U Revamps Website

Système U, one of the leaders of e-commerce in France, has unveiled its newly revamped and restructured website, which the retailer is confident will boost its internet sales, reports.

The new interface places emphasis on friendliness, and the degree to which shoppers can personalise their shopping experience through it. Furthermore, there is a search bar on the website’s homepage which allows users to quickly find their nearest Système U click-and-collect point.

From a visual perspective the new-look site has been made to look more modern and more welcoming. It has a new slogan: "Le commerce qui profite à tous" (“Shopping that works for everyone”).

In 2014 Système U’s click-and-collect accounted for 2.2 per cent of its overall sales (€407 million), up 15.9 per cent in volume on 2013.

© 2015 European Supermarket Magazine – your source for the latest retail news. Article by Peter Donnelly. To subscribe to ESM: The European Supermarket Magazine, click here.

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