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UK Online Grocery Sales Double In December: Nielsen

Published on Jan 7 2021 9:59 AM in Technology tagged: Trending Posts / E-Commerce / UK / Nielsen / Grocery / Christmas / Paywall

UK Online Grocery Sales Double In December: Nielsen

Online grocery sales in UK supermarkets doubled to 12.5% in December, up from 6.7% in the same period last year, the latest data from Nielsen has revealed.

In the four weeks to 24 December, around 8.5 million households, or just over 30% of all households, shopped for their Christmas groceries online.

It reflects an increase from 5.7 million households over the Christmas period in 2019, the study noted.

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