Get the app today! Download iPhone App Download Android App

Are UK Shoppers Finally Embracing Online Grocery?: Analysis

Published on Jan 15 2018 8:20 AM in Technology tagged: Online Shopping / UK / Nielsen / Kantar Worldpanel / Paywall

Are UK Shoppers Finally Embracing Online Grocery?: Analysis

Maybe it was a result of the below-average temperatures, or perhaps due to increasing numbers of shoppers choosing to avoid the festive rush, but one thing's for certain: Christmas 2017 saw a definite spike in online grocery sales.

According to Kantar Worldpanel's market-share figures for the 12-week period to 31 December 2017, released last week, online supermarket sales enjoyed their biggest-ever Christmas, rising 4.9% year on year.

The biggest pure-play retailer in this space, Ocado, which recently toasted a high-profile link-up with Groupe Casino, comfortably outpaced the wider online market, increasing its sales by 8.4% over the period. This means that Ocado now accounts for 1.3% of the grocery market in the UK, making it the country's third fastest-growing retailer after Aldi and Lidl, albeit off a much lower base.

Nielsen, too, reported that online sales played a 'key part' in UK shopping habits in December, with some 18% of households shopping online for groceries in the four weeks to 30 December. According to the research firm, online sales grew by 5% in the period, resulting in the channel hitting a high of 6.4% of all grocery sales in the final quarter.

please subscribe or sign in to continue reading

image description

Try European Supermarket Magazine PREMIUM – 30 Day FREE Trial.

A trial subscription gives unrestricted access to all premium site content, app content, weekly email content and European Supermarket Magazine digital edition for a full 30 days. Try it now!

Share on Facebook Share on Twitter Share on LinkedIn Share via Email