British upmarket grocery chain Waitrose has launched a new website, waitrosepet.com, offering pet products to its customers.
It is the the first UK supermarket to launch such a website.
Offering around 9,000 pet products, the range includes A-brands and private label products; there are at least 60 own-brand products included in the listings. The webstore also offers a range of specialist pet products.
WaitrosePet was launched in partnership with e-tailer Monster Pet Supplies.
Speaking following the launch, Robert McCarthy, head of Waitrose direct services, said: “We are very excited to be the first multiple retailer to launch a website of this kind, with such an extensive range of products designed to meet the needs of all pet owners and animal lovers."
He continued: "WaitrosePet provides our customers - 45 per cent of whom are pet owners - with a convenient one-stop-shop for pets of all ages and breeds, whether they are looking for specialist food for a feline friend or a Christmas treat for man’s best friend.”
© 2014 - European Supermarket Magazine
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