Wal-Mart Stores, Inc. will acquire a 5-per-cent stake in Asian e-commerce giant JD.com, Inc. in a deal that will reshape the US retail chain’s operations in China.
As part of the agreement, JD.com will take ownership of Wal-Mart’s Yihaodian online marketplace, the companies said in a recent statement. The Chinese branch of Sam’s Club will also open a store on JD.com, and the two companies will link up their supply chains.
The partnership gives Wal-Mart a fresh start in China, after it struggled to adapt to a slowing local economy and a rise in online shopping. Wal-Mart chief executive officer Doug McMillon has said that the company needs to succeed in China, from where it estimates that 25 per cent of global retail growth will come in the next five years.
“[JD.com] has a very complementary business and is an ideal partner that will help us offer compelling new experiences that can reach significantly more customers,” McMillon said in the recent statement. “We also look forward to offering customers a tremendous number of quality imported products not previously widely available in China, through Wal-Mart and Sam’s Club.”
A 5-per-cent stake in JD.com would be worth approximately $1.5 billion at its current stock price. Wal-Mart will receive approximately 145 million newly issued Class A shares of JD.com in the transaction. That deal will increase the retailer’s earnings per share by 16 to 19 cents in the second quarter, according to the statement.
In the US, where Wal-Mart generates most of its revenue, growth opportunities are more limited. With the vast majority of Americans already living within a few miles of a Wal-Mart, there is less room for expansion.
For JD.com, the agreement brings it greater scale and access to online groceries, helping the company challenge e-commerce market-leader Alibaba Group Holdings Ltd. Partnering with well-known US brands has been part of JD.com’s efforts to be seen as a more trusted online retailer than Alibaba.
News of the alliance sent the shares up as much as 9.4 per cent to $22.04 in New York.
“We look forward to further developing Yihaodian, which has tremendous strength in important regions of eastern and southern China,” JD.com CEO Richard Liu said in the statement.
Wal-Mart acquired a 51-per-cent stake in Yihaodian in 2012, aiming to tap China’s e-commerce book. It then bought the remaining 49-per-cent stake last July, when the business’s founders left to start a new venture.
Yihaodian, which was founded in 2008, is mostly focused on selling groceries to higher-end female shoppers in Shanghai, Beijing and Guangzhou. It hasn’t been a major competitor to JD.com, which has a broader, more national scale.
Since Wal-Mart bought Yihaodian, the company has seen growth slow. Wal-Mart has reduced the number of sellers on the marketplace and started reorganising the business.
“We have been in a transition phase at Yihaodian since acquiring full ownership,” McMillon told investors in February, but at the time, he was still touting the benefits of the deal, noting that Wal-Mart was using Yihaodian’s delivery network to increase its capacity for online orders.
“Overall, we’re excited about the actions we’re taking in China that are setting us up for long-term growth,” McMillon said.
News by Bloomberg, edited by ESM. To subscribe to ESM: The European Supermarket Magazine, click here.