Take note of this moment. This is a tipping point for online grocery shopping in the US.
Food and beverage retail is one of the largest categories of consumer spending, accounting for yearly sales of $800 billion or more in the US. And it has been stubbornly immune to e-commerce.
Last year, Kantar Worldpanel estimated online shopping for groceries and similar goods accounted for just 1.5% of the US market. Even Amazon hasn't bucked the trend. It has laboured for more than a decade with its Fresh grocery delivery service.
