European retailers gathered at the Mobile World Congress have voiced enthusiasm for the type of mobile wallet service being developed in the US by Isis, which has been plagued by negative publicity since coming into existence in 2010.
A joint venture between AT&T, T-Mobile US and Verizon Wireless, Isis eventually launched its NFC-based mobile wallet service in November, after missing previous targets, and now faces a number of rivals, including Google Wallet.
But the Isis model received a boost in Barcelona during Tuesday morning’s keynote session, with major retailers from Spain and India indicating that it could be replicated in other countries.
Ana Maria Llopis (pictured), CEO of Spain’s Dia Supermarkets – which generated revenues of more than €10 billion last year, said that the Isis partnership approach to mobile wallet services as the “right one”.
“We would welcome Isis at any time,” said Ajit Joshi, CEO of India’s Infiniti Retail, a part of the Tata Group empire. “A solution like this is music to our ears.”
© 2014 - European Supermarket Magazine by Enda Dowling
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