Russian food retailer X5 has signed an agreement between its Pyaterochka subsidiary and telecom operator Tele2.
The agreement was signed at the Russia Calling event forum in Moscow by CEO Olga Naumova and Tele2 First Deputy CEO Aleksandr Provotorov.
Tele2, the major European communications operator will open more than 1,000 branded outlets in the Moscow region by the end of 2015.
Next year, X5 and Tele2 will also discuss opportunities to work together in other regions across Russia. The Tele2 outlets will be located near cash desks outside the shopping area in Pyaterochka stores and will operate both as full-scale telecom stores and small-format service desks and counters.
As of 30 September 2015, X5 boasted 6,512 company-operated stores. It has the leading market position in both Moscow and St. Petersburg and a significant presence in the European part of Russia.
© 2015 European Supermarket Magazine – your source for the latest retail news. Article by Ciara Mooney. To subscribe to ESM: The European Supermarket Magazine, click here.