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Tesco Launches Fresh Veg Range Aimed At Children

Published on Sep 8 2017 9:40 AM in Private Label tagged: Trending Posts / Tesco / UK Retail / vegetables

Tesco Launches Fresh Veg Range Aimed At Children

UK retailer Tesco is launching a new range of fresh vegetable products, which are aimed at encouraging children to eat healthy food.

Tesco is starting the range with star-shaped butternut-squash bites, and will later roll out other products, including smiley sweet-potato faces.

Novelty Nutrition

“We want to give parents a helping hand with encouraging their kids to eat more vegetables," said Elizabeth Hall, Tesco's vegetable buyer.

“We’ve taken a lot of the hassle out of preparing vegetables like butternut squash, which might deter busy cooks at home, whilst also making them more appealing for children."

“We hope, by adding a touch of novelty, we can make vegetables the deliciously nutritious and fun part of every meal,” Hall concluded.

Tesco's own-label Butternut Squash Stars are now available in 200 selected stores across the UK.

© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Sarah Harford. Click subscribe to sign up to ESM: The European Supermarket Magazine.

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