British retailer Tesco has announced a partnership with Spoon Guru to help its customers with specific diets and tastes to quickly and easily find suitable food when shopping.
When shopping online, Tesco customers will be able to filter their food searches to exclude those items causing their food intolerances, such as lactose or nuts, and to include results supporting their specific dietary requirements, including vegetarian, vegan, low-fat and low-salt options.
The new service will be available on the Tesco.com mobile app from mid-May, before being rolled out to its full online platform in the summer.
Following A Diet
Markus Stripf, CEO of Spoon Guru, said, “We know from our own research that 54% of UK adults followed a diet in 2016. Whether due to a lifestyle choice, allergies or intolerances, Britain’s dietary needs are vast, and using technology like Spoon Guru, retailers can make shopping much simpler, easier, and a more pleasurable experience.
“From inception, our goal at Spoon Guru was to support the millions of people who struggle with intolerances, allergies and specific dietary needs, and we are thrilled that Tesco recognises this and is partnering with us to evolve a game-changing solution for the population’s changing dietary needs.”
Online Accessibility
Alessandra Bellini, Tesco's chief customer officer, added, “We want to make it easy for customers to shop with us online and help them make the right food choices, so we’re really excited to be working with Spoon Guru. Adding their technology to Tesco.com is another little help for customers, and we hope it will make a big difference to those with specific diets and tastes.”
Last week, Tesco announced that it was extending its Delivery Saver subscription service for online orders, saying that it wanted to make it as easy as possible for customers to shop online with Tesco.
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Aidan O'Sullivan. Click subscribe to sign up to ESM: The European Supermarket Magazine.
