Tesco's Efforts Should Prompt Others To Address Food Waste: Analysis
Tesco's move to eliminate food waste should prompt brands and other retailers to tap into consumer concerns, says London-based consultancy Engage Research.
The supermarket's commitment to become the first UK supermarket to go food waste-free could bring the retailer closer to its consumers by addressing head-on their stated concerns on the issue, the consultancy argues.
With evidence suggesting that food waste is among consumers’ top concerns, Engage Research says that any moves to address the issue by both FMCG suppliers and the retail multiples could result in them getting closer to their consumers.
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