Seafood giant Thai Union Group has launched ready-to-eat 'Tuna Infusions' in Thailand in two variants – Thai Chilli and Sun-Dried Tomato.
The product is available in 7-11 convenience stores, Tops Supermarket and WE Fitness outlets across the country, the company said.
It is packaged in a recyclable transparent cup with a built-in fork and each portion contains 20 grams of protein.
Health Conscious Consumers
“Consumers in Thailand are increasingly aware of the importance of health," said Saran Rattanarungruengchai, general manager, emerging markets at Thai Union.
"This makes us confident that as a healthy and nutritious meal, tuna products still have room to grow in this market."
The new range is produced by Thai Union subsidiary, SEALECT Tuna.
Thai Union expects its tuna business to grow 12% by the end of 2019, driven by new products that focus on taste and convenience.
Growth Potential
“The canned tuna market in Thailand, not including the foodservice channel, is worth 700 million baht (€20.83 million). The market growth dropped 2% in the past year," Rattanarungruengchai added.
"However, per capita tuna consumption in Thailand was about 40 grams per year, so we see room for tuna products to grow in this market."
© 2019 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: European Supermarket Magazine.
