The Andrex Puppy, beloved by children and adults alike, is celebrating it's 40th birthday - 280 in dog years! Associating beautiful Labrador puppies with toilet roll was an imaginative idea, and supported by brilliant (and very cute) advertising, it ensured a premium spot on supermarket shelves, allowing Kimberly Clark to establish its brand in a strong commodity market 40 years ago. ( 4 Oct)
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