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Packaging And Design

The EuroShop RetailDesign Awards For Best In-Store Concept

By square1
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The EuroShop RetailDesign Awards For Best In-Store Concept

For the seventh time, EHI and Messe Düsseldorf presented the EuroShop RetailDesign Award to the stores across the continent with the most successful concepts. The event was held in Düsseldorf on the first evening of the EuroShop show, Sunday 16 February. 

This year, 84 projects were submitted from 31 countries. Once again, the deciding factors in awarding the prize were a holistic store concept and a clear product message. The international jury chose this year’s winners from among the 36 finalists.

The recipients of the EuroShop RetailDesign Awards are:

Coop.fi Novoli, Florence

Judges said that the "unconventional arrangement of the fresh foods section into produce islands, the impressive staging of goods sets this modern interpretation of a traditional Italian market apart".

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Designed by Itlian architects Paolo Lucchetta and RetailDesign (pictured), the judges were also very impressed by the emphasis "placed on good merchandise visibility as well as the utmost in energy efficiency."

Puma Brand Store, Osaka

Berlin architects Plajer + Franz Studio were recognized at the event for the work they undertook in designing the new Puma store in Osaka. Judges said that the new brand store is more than just a place to shop; it provides space for all kinds of events and occasions".

While the lower two floors of the three-storey PUMA building make up the 600 sqm shopping space, the upper level is an open roof terrace surrounded by a light façade construction, an open space intended as a venue for sporting events.

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Simons West Edmonton

Designer Figure3's effort to make social media omni-present in the construction of North America's largest shopping centre was awarded by the judges this year.

Technologies installed in the centre allow customers to publish photos to social media in real-time, an effort from both marketing and design.

"The 10,700-sqm sales floor impresses visitors with overwhelming creativity and an art installation designed especially for Simons," said judges.

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Inspired by the northern lights, Canadian artist Philip Beesley created “Simons Aurora”, an impressive installation which is the focal point of the centre, made of delicate, crystalline structures that form a softly swelling ocean of light.

© 2014 - European Supermarket Magazine by Enda Dowling

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