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Tobacco Giant Imperial Brands To Sell Assets, Simplify Business

Published on May 9 2018 12:30 PM in A-Brands tagged: Trending Posts / Tobacco / Imperial Brands / Vaping / Paywall

Tobacco Giant Imperial Brands To Sell Assets, Simplify Business

Tobacco giant Imperial Brands said it will sell businesses and roll out new vaping products in a drive to improve performance in a declining tobacco market.

The British tobacco company, which makes Gauloises, Kool and Winston cigarettes, reported slightly better-than-expected first-half results on Wednesday and affirmed its full-year outlook, predicting improvement in the second half of the year.

The upturn will be helped by the roll-out of new vaping products as part of its blu e-cigarette brand. Traditional cigarette sales volumes are declining across markets as more people quit the deadly habit.

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