Get the app today! Download iPhone App Download Android App

UK Retailer Iceland Trials 'Reverse Vending Machine'

Published on May 21 2018 10:37 AM in Packaging And Design tagged: Trending Posts / Iceland / Plastic / Deposit Return Scheme

UK Retailer Iceland Trials 'Reverse Vending Machine'

British retailer Iceland has announced that it is the first UK supermarket to implement a ‘reverse vending machine’ in store, in support of the government’s intention to introduce a deposit return scheme in the country.

Shoppers can insert empty containers into the machine and receive money or vouchers in return. It will accept any Iceland plastic beverage bottles and reimburses the customer with a 10p voucher per bottle, which can be used in store.

The frozen-food company will be trialling the machine in its outlet in Fulham, London, for a six-month period.

please subscribe or sign in to continue reading

image description

Try European Supermarket Magazine PREMIUM – 30 Day FREE Trial.

A trial subscription gives unrestricted access to all premium site content, app content, weekly email content and European Supermarket Magazine digital edition for a full 30 days. Try it now!

Share on Facebook Share on Twitter Share on Google+ Share on LinkedIn Share on Tumblr Share via Email