UK Shoppers 'Stocked Up' On Alcohol, Frozen Foods During Winter Storms, Study Finds
British shoppers, affected by the Siberian-like weather that hit the country in late February/early March, visited stores less often during the winter storms, but spent more when they got there, particularly on alcohol and frozen products.
According to Nielsen data for the four weeks to 24 March, the amount of items UK shoppers bought during the period rose by 0.4% year-on-year, which is the second-highest increase since 2016 (excluding seasonally-affected periods).
If inflation is included, shoppers spent 3.3% more on groceries compared to the same period last year, or 2.6% more if the discounters are excluded.
Try European Supermarket Magazine PREMIUM – 30 Day FREE Trial.
A trial subscription gives unrestricted access to all premium site content, app content, weekly email content and European Supermarket Magazine digital edition for a full 30 days. Try it now!