Italy Sets New Beer Consumption Record In 2018
Beer purchases in Italy set a new record last year, hitting the €1 billion sales mark for the first time.
In addition, beer consumption per head is now at 32 litres in Italy, the highest recorded to date.
These figures come from a market analysis by farmers association Coldiretti, which also revealed that beer exports surpassed €200 million for the first time, growing 11% year-on-year.
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