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Brown-Forman Agrees To Acquire Fords Gin

By Dayeeta Das
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Brown-Forman Agrees To Acquire Fords Gin

Brown-Forman Corporation has announced that it has reached a definitive agreement to acquire Fords Gin owner the 86 Company.

Commenting on the deal, Brown-Forman president and CEO Lawson Whiting said, “Fords Gin is a unique brand with terrific momentum in one of the fastest-growing categories in spirits.

“We look forward to building Fords Gin into another iconic brand in our portfolio,” Whiting added.

Fords Gin was crafted by Simon Ford and eighth-generation master distiller Charles Maxwell, of Thames Distillers.

The Deal

The deal will include the Fords Gin trademark and other assets of the 86 Company.

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The transaction is subject to customary closing conditions and is expected to close within 30 days.

Simon Ford and the 86 Company team will remain a key part in crafting and developing the drink, Brown-Forman reported.

“Brown-Forman is a great partner to bring Fords Gin to more bartenders and consumers in the US and around the world while keeping our commitment to producing a unique, high-quality, mixable gin,” Ford said.

Fords Gin is a mix of nine botanicals with a traditional base of juniper and coriander seed balanced by citrus, florals and spices.

© 2019 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: European Supermarket Magazine.

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