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Coop Launches Own-Brand Juice And Water In rPET Bottles

Published on Mar 15 2019 2:00 PM in Private Label tagged: Trending Posts / Sweden / Coop / Recycling / rPET

Coop Launches Own-Brand Juice And Water In rPET Bottles

Coop Sweden has announced that it has introduced private-label juices and water in bottles made of recycled PET plastic.

Presently, the retailer is offering own-brand juices, smoothies, freshly squeezed juices, Coop shots, still and carbonated water in the new packaging.

'Low Environmental Impact'

Head of product quality and development of Coop's own brands, Anna-Karin Lindberg, said, "We strive to design packaging that has as low an environmental impact as possible.

"It is, therefore, gratifying that we are now taking a big step [towards establishing] a cycle for the plastic bottles we sell under our own brands."

Intitiatives To Encourage Recycling

The retailer also introduced a deposit scheme on PET bottles, to encourage consumers to ensure that the bottles are properly recycled.

In 2017, the retailer recovered 84% of all PET bottles through its deposit system.

© 2019 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: European Supermarket Magazine.

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