Coop Switzerland Introduces Meat-Free 'Beyond Burger'
Swiss retailer Coop has launched a new meat-free burger, the Beyond Burger, which is 'almost indistiguishable' from a regular burger, according to the retailer.
"When I tried the Beyond Burger for the first time, I was very surprised that it doesn't contain any meat", commented Silvio Baselgia, head of fresh products at Coop Switzerland.
Baselgia added that it is the "best" vegetable burger he has ever eaten, which is exactly what the California startup behind the new product, Beyond Meat, was aiming for.
Beyond Meat was founded in 2009 with the aim of creating a high-protein, future-proof vegetable-based range, to deliver a positive impact on health, climate change and animal welfare.
The composition of the Beyond Burger is similar to that of meat burgers, in that it includes proteins, fats, trace elements and water.
Pea protein is the main ingredient of the burger, while coconut oil and starch are also used in order to give the product its texture and taste.
"Coop shares our passion for innovative, plant-based products", commented Seth Goldman, member of the executive board of Beyond Meat.
Coop offers an assortment of more than 600 vegan products, including several vegetable alternatives to meat, fish and cheese.
© 2019 European Supermarket Magazine – your source for the latest retail news. Article by Jana Zimmermann. Click subscribe to sign up to ESM: The European Supermarket Magazine.