DE4CC0DE-5FC3-4494-BCBF-4D50B00366B5

Dr. Oetker Completes Acquisition Of French Brand Alsa

By Dayeeta Das
Share this article
Dr. Oetker Completes Acquisition Of French Brand Alsa

Dr. Oetker has announced that it has completed the acquisition of the French baked goods and desserts brand Alsa from the Unilever Group.

As well as the brands Alsa and Moench, the acquisition also includes an Alsa production site in Ludres, in the Lorraine region.

The transaction was closed after consultation with all relevant employee representatives and approval by the competition authorities.

A Perfect Fit

Commenting on the acquisition, managing director of Dr. Oetker France, Didier Muller, said, "This acquisition fits in with the company's growth strategy and the products complement Dr.  Oetker France very well."

The acquisition will drive the future growth of this traditional French brand, Dr. Oetker said in its statement.

ADVERTISEMENT

Alsa produces baked goods and desserts for sales in France and other European countries, as well as North Africa.

© 2019 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: The European Supermarket Magazine.

Get the week's top grocery retail news

The most important stories from European grocery retail direct to your inbox every Thursday

Processing your request...

Thanks! please check your email to confirm your subscription.

By signing up you are agreeing to our terms & conditions and privacy policy. You can unsubscribe at any time.