E.Leclerc To Name 'Precise Geographic Origin' Of Private Label Ingredients
French retail market leader E.Leclerc has said that it plans to name the 'precise geographic origin of the main ingredients' used in its private label products, under the Marque Repère, Nos Régions ont du Talent, Eco+, L'origine du goût and Tradizioni d'Italia ranges.
The retailer said that it was introducing the move in January following the rollout of Nutriscore labelling on its own-brand range, and in response to consumer demand for greater transparency.
Place Of Origin
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