HelloFresh Sees Orders Double As Consumers Embrace Meal Kits During Lockdown
Meal-kit firm HelloFresh said that the number of orders (19.49 million) placed on its platform in the third quarter was up 114% on the same period the previous year, as consumers embraced its services during COVID-19 lockdowns.
HelloFresh which has now reached an all-time high of five million active customers, saw its revenue growth in the third quarter rise by 120% (or +127.7% at constant currency levels), to €970.2 million.
Indeed, such is the company's growth, that Dominik Richter, its CEO and co-founder, has suggested that many of the key drivers behind the firm's growth have now become "permanent" aspects of shopper behaviour.
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