Irish Retail Sector Gains From St Patrick's Day Sales: Kantar
Retail sales in Ireland received a boost during the St Patrick’s Day weekend, following increased sales of Irish breakfast staples and alcohol, according to latest data from Kantar.
Nearly two thirds of shoppers bought fresh sausages, bacon rashers, or black and white pudding, driven by promotional campaigns offered by mainstream retailers.
Douglas Faughnan, consumer insight director at Kantar, said that sales of beer, lager and cider peaked in the week to 17 March.
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