Irn-Bru Maker Says Almost All Drinks Now Exempt From Sugar Tax
Irn-Bru maker A.G.Barr Plc has said that almost all of its soft drinks are now exempt from a sugar tax levied by Britain which sent beverage makers scuttling to change formulations and raise prices of drinks.
Britain's sugar tax on soft drinks came into effect last April as part of efforts to battle childhood obesity, with charges levied on drinks containing more than 5 grammes of sugar per 100 millilitres.
Barr, which reported a 2.5% rise in adjusted pretax profit for the full year on Tuesday, said it has successfully reformulated 99% of its soft drinks to avoid being taxed.
Try European Supermarket Magazine PREMIUM – 30 Day FREE Trial.
A trial subscription gives unrestricted access to all premium site content, app content, weekly email content and European Supermarket Magazine digital edition for a full 30 days. Try it now!