Netto Marken-Discount has introduced new packaging for its BioBio private-label 1-litre milk cartons, featuring the winning motif from a recent 'street art' competition.
The 'Bio meets Art' competition was organised by Netto Marken-Discount alongside sustainability partner WWF Deutschland to encourage customers to choose brands built around sustainable nutrition.
Graffiti artist Mosha's rendition of the theme was chosen as the winning motif.
In August 2019, ten finalists of 'Bio meets Art' competition met in Berlin and created their artistic versions for the theme 'Bio - Natur, Menschen & Tier im Einklang. Für unsere Zukunft' (Nature, people, and animals in harmony, for our future).
The new BioBio milk in limited-edition packaging has been rolled out in all 4,260 Netto Marken-Discount outlets across Germany.
Organic Products
Netto Marken-Discount has a portfolio of more than 400 certified organic food SKUs.
The products offered under its BioBio label use ingredients from controlled organic agriculture and comply with EU organic regulations.
© 2020 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: The European Supermarket Magazine.
