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A-Brands

Unilever To Acquire Oral Care Brands From P&G

By Dayeeta Das
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Unilever To Acquire Oral Care Brands From P&G

Unilever has announced that it has signed an agreement to buy toothpaste brands Fluocaril and Parogencyl from Procter & Gamble.

Fluocaril offers oral care solutions for cavities, while Parogencyl tackles gum issues.

Both brands are well-known in the pharmacy channel, particularly in France and Spain, and are widely endorsed by dental care professionals.

A Strong Position

The acquisition will make Unilever a leader in the oral care segment within the French pharmacy channel, and secure a strong position for the consumer goods giant in Spain.

The products, which have a powerful brand heritage and a sound reputation amongst dentists, will complement Unilever’s existing oral care portfolio, the company said.

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The acquisition is expected to close in the second quarter of 2019.

© 2019 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: European Supermarket Magazine.

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