Unilever's Flora is to reintroduce its iconic sunflower logo as part of a £12 million bid to boost sales of the spread.
The new campaign, which was created by Adam & EveDDB, launches this week with TV, print and digital activity highlighting how the sunflower oil spread can be used in food other than sandwiches.
Commenting on the Flora packaging and marketing revamp, Patty Essick, brand building director for spreads at Unilever UK, said, “We’re confident that this integrated campaign will enable us to lead the reinvigoration of the butter and spreads category, which has a longstanding and welcomed place in families’ fridges."
The logo - which has not appeared on pack for 15 years - will be introduced through a UK campaign pushed aimed at mums, which aims to champion the sunflower as the “hero ingredient”.
© 2013 - ESM: European Supermarket Magazine by Ellen Lunney
