Vidal Candies: A Market Leader And Pioneer In Confectionaries
Spanish sugar confectionery company Vidal Candies is synonymous with research and innovation. The company has been in the market for more than 55 years, consolidating itself as a pioneer in the sector.
It has emerged as one of the most important players in the sugar confectionery segment, both at a national and an international level.
Present in around 90 countries across the world, the confectioner reported a turnover of €135 million in 2017.
Innovation As A Bulwark
Vidal and its history indicate that the process of searching and developing new flavours, textures, and shapes is a continuous process.
Throughout its existence, spanning 55 years, the company has been a pioneer in launching products that were never seen before.
A clear example is their Jelly Filled brand - one of the first filled gummy candies in the world market - that completed 20 years of success.
"The intense flavour and, above all, the double texture have favoured the good reception of this product," the company said.
The most recent innovation has been Dipper - the star brand of soft caramel that is available in strawberry, sour apple, and sour raspberry flavours. It has been a success in the Spanish market.
"We have managed to connect with consumers who have chosen the product because of its rich flavour, and also because it brings joy, fun and adapts to their lifestyle," the company asserted.
Investment As A Driving Force For Progress
"For us, investment is one of our main drivers of growth. We invest in the broad sense of the word, in new working methods, in research and the creation of unique products, and in the development of sustainable manufacturing processes," the company confirmed.
Likewise, one of the most recent projects of the confectioner has been a new operational centre, equipped with the latest technology.
"The significant increase in sales and the growing international presence raised the need for us to undertake the construction of a new centre," the company explained.
Currently, Vidal has 14 international platforms, including one in South Korea, and another in Australia and New Zealand.
It has enabled the company to expand internationally across 90 countries.
The international market accounts for 75% of its turnover, and its expansion is translating into outstanding results.
High Quality As A Starting Point
The care put into making each of its products, compliance with strict food regulations, and maintaining the highest standards of quality are some of the pillars of this sweet business, which improves the nutritional value of its products.
It has also been instrumental in catering to customers with allergies and food intolerances.
"Most of our catalogue is free of reportable allergens. In addition, all products enjoy the highest health and food guarantees, and we have achieved the most prestigious quality certificates," the company explained.
It is also another field in which Vidal has emerged as a pioneer after becoming the first company in Spain in the sugar confectionery sector to obtain the ISO 9001 Certificate in Spain in 1997.
"Quality is a constant, we have earned the trust of clients and consumers thanks to the care we put into making our sweets," the company said.
The products offered by the company are backed by important international certifications including the British Retailers Consortium (BRC) and the International Food Standard (IFS).
It has also obtained the Kosher Certification, and the Halal Certificate of Conformity to ensure that its products are trusted by the Jewish and Muslim communities.
For more information visit www.vidal.es.
© 2018 European Supermarket Magazine – your source for the latest retail news. Sponsored content. Click subscribe to sign up to ESM: European Supermarket Magazine.