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Waitrose Could Alienate Shoppers By Abandoning 'Pick Your Own Offers'

Published on Feb 9 2018 8:28 AM in Retail tagged: Featured Post / UK / Waitrose / Loyalty / Paywall / Pick Your Own Offers

Waitrose Could Alienate Shoppers By Abandoning 'Pick Your Own Offers'

UK retailer Waitrose is in danger of alienating its most loyal shoppers by abandoning its 'Pick Your Own Offers' loyalty programme, an industry analyst has warned.

Martin Lane, managing editor of money.co.uk, said that the decision by the retailer could have "loyal Waitrose customers up in arms as items on their 'pick your own offer' list will now cost 20% more.

"Instead of offering this perk, Waitrose are apparently going to offer tailored and personalised vouchers, similar to those they already send out."

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