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Retail

Waitrose Discovers Britain’s Most Unloved Cupboard Staples

By Publications Checkout
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Waitrose Discovers Britain’s Most Unloved Cupboard Staples

UK supermarket chain Waitrose has discovered the top five unloved, long-life ingredients, which are often locked away (for life) in British kitchen cupboards.

A recent survey, carried out among 1,000 adults in the UK, revealed that the least-used cupboard staple by far was five spice (34%), followed by desiccated coconut (28%), glacé cherries (22%), star anise (20%) and pearl barley (19%).

The findings seem to vindicate British stand-up comedian Michael McIntyre’s portrayal of five spice as a snob, considering itself royalty among spices before having to admit that it has never left its shelf, either.

Making a case for Britain's number one forgotten ingredient, the editor of the Waitrose Food magazine, William Sitwell, said, "Five spice is a really versatile ingredient, which can be used in Asian stir fries, or in marinades for meat or fish."

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The March 2017 edition of the Waitrose Food magazine has included ideas for using the oft-forgotten mixture of star anise, cloves, cinnamon, sichuan pepper and fennel seed.

© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Martha Sparrius. Click subscribe to sign up to ESM: The European Supermarket Magazine

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