Waitrose Brings North Sea Cod Back To Stores
UK retailer Waitrose has announced that it will start selling North Sea cod in its stores again, following an 18 year absence.
“We were one of the first to stop selling UK cod nearly two decades ago over concerns about declining stocks," said Jeremy Ryland-Langley, Waitrose aquaculture and fisheries manager.
"Sustainability has always been top of our agenda and we know that cod is one of our shopper’s favourites, so we are delighted that they can once again enjoy this delicious fish caught from UK waters.”
The re-introduction of North Sea cod is in line with Waitrose's fish sourcing policy, which has committed to only source fish from fisheries or famed aquaculture operations that are responsibly managed.
Six Scottish and 50 English Waitrose branches will now sell skinless North Sea cod fillets, which have been certified by the Marine Stewardship Council for sustainable and well-mangaged fishing.
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Sarah Harford. Click subscribe to sign up to ESM: The European Supermarket Magazine.