Waitrose Launches Christmas 'Sprout' Dessert
UK retailer Waitrose has launched a new dessert for the Christmas season: a giant chocolate ‘sprout’ filled with profiteroles.
The new dessert has a green chocolate-dome shell – designed to look like a giant Brussels sprout – which, when drizzled with warm caramel sauce, melts to reveal 18 green profiteroles filled with a lime-flavour crème pâtissière (a thick and creamy custard).
The dessert, available at Waitrose stores since 13 December, has been developed by celebrity chef Heston Blumenthal, who has created a number of festive treats for the retailer, such as Citrus Sherbet Lazy Gin, and last year’s banana and bacon trifle.
“Christmas is the perfect time of year to create a fun dessert, with lots of theatre for people to enjoy together,” said Aileen Wood, dessert buyer at Waitrose.
“We are sure this unique pud will be a talking point, and will give sprout-haters a chance to try a new take on the festive veg.”
This is not the retailer’s first unusual innovation involving sprouts this festive season. Earlier this month, Waitrose introduced a decorative sprout wreath, as well as a variety of purple sprouts.
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Sarah Harford. Click subscribe to sign up to ESM: The European Supermarket Magazine.