World Wide Webb: Beer's Battle Of The Sexes
In a new online only series, ESM senior reporter Ben Webb takes a sideways look at some of the issues affecting the retail and FMCG industries. In this week's edition, he examines how beer manufacturers are increasingly seeking to engage the female demographic.
The UK may be the home of ales, bitters and other crafty brews but the industry has long been considered a largely male interest, with only limited forays into the female market.
That could be set to change, according to a new report.
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