The A-Z of Retail: E is for Energy Drinks
ESM: European Supermarket Magazine is proud to launch 'The A-Z of Retail', a new subscriber-only series that offers a deep analysis of the retailers, suppliers and individuals making the news each week. Today: E is for Energy Drinks.
Far from putting 'pep in your step', energy drinks may have a sluggish few months ahead following the decision by several leading retailers to curb the sale of said products to young people.
Earlier this month, UK retailer Waitrose said that intends to ban the sale of energy drinks to under-16s from March of this year, in response to EU labelling requirements, which state that any soft drink with 150mg of caffeine per litre must carry a high-caffeine content warning.
Try European Supermarket Magazine PREMIUM – 30 Day FREE Trial.
A trial subscription gives unrestricted access to all premium site content, app content, weekly email content and European Supermarket Magazine digital edition for a full 30 days. Try it now!